- 'A Master Class in Brand Planning: The Timeless Works of Stephen King' by Judie Lannon & Merry Baskin
- 'Decoded: The Science Behind Why We Buy' by Phil Barden
- 'Good Strategy/Bad Strategy: The Difference And Why It Matters' by Richard Rumelt
- 'How Brands Grow: What Marketers Don't Know' & 'How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands' by Byron Sharp
- 'How Not To Plan: 66 Ways To Screw It Up' by APG
- 'Just Enough Research' by Erika Hall
- JWT Planning Guide (1974) [Free PDF Download]
- 'Positioning: The Battle for Your Mind' by Al Ries & Jack Trout
- 'Seducing the Subconscious: The Psychology of Emotional Influence in Advertising' by Robert Heath
- 'The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You' by Jack Covert, Todd Sattersten & Sally Haldorson
- 'The Advertising Effect: How to Change Behaviour' by Adam Ferrier
- 'The Anatomy of Humbug: How to Think Differently about Advertising' by Paul Feldwick
- 'The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies' by Les Binet & Peter Field
- 'The Practical Pocket Guide For Account Planning' by Chris Kocek
- 'Truth, Lies, and Advertising: The Art of Account Planning' by Jon Steel
The Longlist:
- '98% Pure Potato' by John Griffiths & Tracey Follows
- 'A Technique for Producing Ideas' by James Webb Young
- 'Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information' by Itamar Simonson & Emanuel Rosen
- Advertising Works: Cases from the Advertising Effectiveness Awards, IPA 2002
- 'Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing' by Jeremy Bullmore
- 'Beyond Advertising: Creating Value Through All Customer Touchpoints' by Yoram (Jerry) Wind & Catharine Findiesen Hays
- 'Beyond Disruption: Changing the Rules in the Marketplace' by Jean-Marie Dru
- 'Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising' by Bob Levenson
- 'Book Of Gossage' by Howard Luck Gossage
- 'Brain Surfing: The Top Marketing Strategy Minds in the World' by Heather LeFevre
- 'Buyology ' by Martin Lindstrom
- 'Decoding Advertisements: Ideology and Meaning in Advertising' by Judith Williamson
- 'Developing New Brands' by Stephen King
- 'Digital Darwinism: Survival of the Fittest in the Age of Business Disruption' by Tom Goodwin
- 'Disruption: Overturning Conventions and Shaking Up the Marketplace' by Jean-Marie Dru
- 'Eat Your Greens' Ed by Weimer Snijders
- 'Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders' by Adam Morgan
- 'Fascinate: Your 7 Triggers to Persuasion and Captivation' by Sally Hogshead
- 'Hegarty on Advertising' by John Hegarty
- 'Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads' by Luke Sullivan
- 'How To Plan Advertising' by Alan Cooper
- 'Ogilvy on Advertising' by David Ogilvy
- 'Made to Stick: Why Some Ideas Survive and Others Die' by Chip Heath & Dan Heath
- 'Marketing to Women: How to Increase Your Share of the World's Largest Market' by Marti Barletta
- 'Paid Attention' by Faris Yakob
- 'Perfect Pitch: The Art of Selling Ideas and Winning New Business' by Jon Steel
- 'Pollitt on Planning' by Stanley Pollitt
- 'Predatory Thinking' by Dave Trott
- 'Readings in Account Planning' by Hart Weichselbaum
- 'Rigorous Magic: Communication Ideas and their Application' by Steve Hatch & Jim Taylor
- 'Scientific Advertising' by Claude Hopkins
- 'Space Race: An Inside View of the Future of Communications Planning' by Jim Taylor
- 'Strategy: A History' by Lawrence Freedman
- 'The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising' by Erik Du Plessis
- 'The Back of the Napkin: Solving Problems and Selling Ideas with Pictures' by Dan Roam
- 'The Brand Bubble: The Looming Crising in Brand Value and How To Avoid It' by John Gerzema & Edward Lebar
- 'The Brand Gap: How to Bridge the Distance Between Business Strategy and Design' by Marty Neumeier
- 'The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions' by John Grant
- 'The Business of Choice: Marketing to Consumers' Instincts' by Matthew Willcox
- 'The Choice Factory: 25 Behavioural Biases That Influence What We Buy' by Richard Shotton
- 'The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes' by Carol Pearson
- 'The Hidden Power of Advertising' by Robert Heath
- 'The Houdini Solution: Put Creativity and Innovation To Work By Thinking Inside The Box' by Ernie Schenck
- 'Under Think It' by Adam Pierno
- 'Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising' by Eaon Pritchard
- 'Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers' by Bridget Brennan
- 'Why We Buy: The Science of Shopping' by Paco Underhill
- 'Yes!: 50 Scientifically Proven Ways to Be Persuasive' by Robert Cialdini
